# TEMITAYO OLUGBEMI - Creative Strategist | Product Marketing Manager
Source: https://hello.cv/temitayoolugbemi
Lagos

## About
Highly strategic and creative marketing professional with a proven track record in developing and executing impactful brand and product marketing initiatives. Adept at translating consumer insights into compelling go-to-market strategies that drive brand visibility, foster engagement, and deliver measurable business outcomes across diverse sectors. Seeking to leverage expertise in market research, content strategy, and cross-functional collaboration to achieve organizational growth.

## Work
### Brand Strategist | GDM Consult Group
https://
Currently leading the conceptualization and implementation of innovative marketing campaigns and comprehensive brand strategies for a diverse portfolio of clients across various sectors.
- Developed and executed comprehensive ATL/BTL marketing campaigns, aligning brand objectives with target audience preferences and driving enhanced visibility for key clients.
- Crafted and deployed end-to-end brand strategies for a diverse client portfolio spanning Beverage, FMCG, Consumer Products, and Government sectors, including Promasidor, PepsiCo, and Diageo.
- Conducted in-depth market research and competitive analyses to identify target audiences, understand consumer behavior, and define optimal brand positioning strategies.
- Authored compelling brand narratives, key messages, and value propositions that resonated strongly with target audiences, enhancing brand perception and engagement.
- Collaborated cross-functionally with creative and digital teams to ensure consistent brand messaging and visual identity across all touchpoints, maximizing campaign cohesion.
### Product Marketing Manager | Periculum
https://
Managed product marketing initiatives, focusing on lead generation, content strategy, and community engagement for digital products in a remote capacity.
- Generated a significant volume of marketing-qualified leads through targeted search strategies, contributing directly to sales pipeline growth.
- Developed and managed monthly social media content calendars and comprehensive marketing strategies, ensuring consistent brand presence and engagement.
- Authored and published impactful articles and social media posts on the company's platform, increasing brand visibility and thought leadership.
- Collaborated closely with the design team to create visually compelling social media content, enhancing brand aesthetics and audience interaction.
- Supported the successful execution of diverse marketing campaigns, including email marketing and social media promotions, optimizing reach and conversion.
### Product Marketing Associate | EngageBeta Digital Solutions
https://
Supported product marketing efforts through market research, content creation, campaign coordination, and performance analysis to optimize marketing strategies.
- Conducted comprehensive market research and competitive analysis, providing key insights that informed product positioning and strategic decisions.
- Assisted in the development of critical marketing collateral, including product guides and case studies, enhancing sales enablement and customer understanding.
- Wrote and edited engaging content for blogs, social media posts, and email campaigns, contributing to increased online presence and audience engagement.
- Coordinated with internal teams and external vendors to ensure the timely delivery of campaign components, maintaining project schedules and quality standards.
- Generated detailed reports and provided data-driven insights to optimize marketing strategies, leading to improved campaign performance and ROI.

## Education
### AltSchool Africa | Product Marketing
https://
### Eastern Mediterranean University | Public Relations and Advertising (Hon.)
https://

## Certificates
### Product Design
Univelcity | https://

## Skills
### Marketing Strategy
- ATL Marketing
- BTL Marketing
- Go-to-Market Strategy
- Brand Positioning
- Product Positioning
- Campaign Management
### Content Creation & Management
- Content Calendars
- Social Media Content
- Article Writing
- Blog Posts
- Email Campaigns
- Product Guides
- Case Studies
- Compelling Narratives
### Market Research & Analysis
- Consumer Behavior Analysis
- Competitive Analysis
- Market Trend Analysis
- Data-Driven Insights
- Lead Tracking
- Website Traffic Monitoring
- Social Media Engagement
### Cross-Functional Collaboration
- Team Leadership
- Creative Teams
- Digital Teams
- Product Management
- Sales Teams
- Customer Support
### Project Management
- Marketing Calendars
- Project Timelines
- Asset Management
- Documentation
- Vendor Coordination
### Digital Marketing
- Social Media Marketing
- Email Marketing
- Digital Promotions
- Community Management

## Source
Read this profile on Hello.cv: https://hello.cv/temitayoolugbemi
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